Falling in love Starting up a business is like falling in love for the first time. It’s easy to get caught up in the whirlwind of something new. We’ve all been there, when we first meet someone and experience those butterfly feelings in our stomach that we crave more and more, until the reality of living together kicks in and that butterfly feeling becomes over shadowed by our partner’s bad habits, that turn our stomachs in a different kind of way!! Not forgetting the finance